Sepia: Reminise with Capsules

HOW DID I...

Synthesize user testing results, apply design decisions, and test solutions

Case Study

LEAD USER RESEARCHER

BEST UX RESEARCH

OCT 2023 - JAN 2024

Sepia is...

A social media platform that encourages users to share and reminisce on past memories to reconnect with friends and family. To resist the attention-seeking social media industry, I want users to embrace self-care, build stronger bonds, and make personal connections with the people around them.

Sepia was awarded with Best UX Research by our panel of judges from Paramount, Meta, and Sofi.

Project Timeline / Content

Individual Revision

Hi-Fi Prototype &
Usability Testing

Presentation

• Presentation &

Feedback

• My Approach

• A/B User Testing

• Final Product

Mid-Fi Prototype &
Usability Testing

• Hi-Fi Prototype

• Hi-Fi Usability Testing

• Usability Insights & Solutions

Synthesis & Ideation

• Mid-Fidelity Prototype

• Mid-Fi Usability Testing

• Usability Insights & Solutions

User Research

• Affinity Mapping

• Pain Points &

Problem Statment

• User Persona

• Solutions

• Low-Fidelity Wireframes

• User Flow

• Research Goal & Qualitative Data

• Quantitative Data

• Literature Review

• Competitor Analysis

• SWOT

User Research: Quantitative & Qualitative Data

What do our users need?

survey insight Based on 105 responses

Research Goal & Quntitative Data

insightful quotes from 9 interviews

User Research: Literature Review

What do experts say?

From our survey and interviews, I found that our audience prefers sharing using social media, so I want to build a social media platform for our users. However, this potentially became a huge hurdle.

Diving into the social media industry, I found literature reviews regarding the positive and negative impacts of social media on our close relationships. Some useful quotes include:

For Sepia, I aimed to include and express the positive aspects of social media while incorporating solutions and reducing negative consequences.

User Research: Competitor Analysis

How can we stand out from the crowd?

Direct competitor

INDirect competitor

Synthesis & Ideation: Affinity Mapping

Lots of sticky notes ahead!

Synthesis & Ideaton

Synthesis & Ideation: Problem Statement

Ouch, got to put a bandage on that

Sora embodies our user insights and problem statement.

Synthesis & Ideation: Solutions

Putting a bandage on that.

Synthesis & Ideation: Lo-Fi Sketches

Unleash da imagination

Synthesis & Ideation: User Flow

Navigation

Mid-Fi

Mid-Fi: Wireframes & Usability Testing Goal

Starting to look like Sepia

Task: Can you walk me through adding an individual time capsule?

Question: How would you describe the profile to another person?

Mid-Fi: Usability Testing Insights & Solutions

Tackle 2 Problems with 1 Solution!

High-Fidelity: Prototype

Sepia coming together

Hi-Fi

High-Fidelity: Usability Testing

Let's see if it works this time

Tasks:

Testing solutions – Can you make an Individual Capsule?

Additional usability – Can you add a photo to your "2023 Dumps" capsule?

Questions:

UI – Is the gradient of the buttons okay for you?

Understanding/comprehension – Where do you expect to find newly released capsules?

High-Fidelity: Usability Testing Insights & Solutions

Last minute HUGE change!

With the last week of development and lack of progression to solve this critical user struggle, I took over the development of the Groups page. Within 2-3 days, I ideated, structured, and built our new Groups page, renamed to Capsules:

Presentation

Visualized data

For the final presentation, I was challenged to present 2-3 weeks of our work (mid-fidelity and both user-testing stages) within 2 minutes for our presentation. In scale, this is almost half of our development in one-fifth of our presentation time.